Internet marketers ordinarily rely on traditional article distribution websites for disseminating articles to a massive audience for SEO purposes. But with online competition expected to turn up a notch this year due to the increasingly crowded market on the Internet, Internet marketers are focusing on alternative solutions such as document sharing strategies.
Document sharing sites such as Scribd, Issuu and Yudu have attracted the attention of marketing experts because of the awesome search engine results they have been getting. Unlike article marketing websites, these sharing platforms are easy to use and free of charge.
Most document types are accepted by their systems and don’t undergo rigid editorial reviews. You can upload almost any type of file such as Word, Excel, PowerPoint, rich text, and PDF and get viewed instantly by an audience.
Sign up for accounts: Various document sharing sites exist on the Web and you can sign up for free accounts by providing an email address. In addition to Scribd and Issuu, there’s DocStoc, BoxNet, Calameo and Slide Share. Take some time to create your accounts in these sites and try them out to compare results.
Prepare content: Ideally, shared articles are helpful and informative to readers, or provide a solution where possible. You can create new articles or use past articles after making appropriate revisions.
Incorporating keywords and links: Carefully researched and long-tail keywords remain part and parcel of document sharing strategies. Make sure to incorporate these in filenames and at various portions of the body of your content. Create hyperlinks using your targeted keywords as anchor text and save your documents as PDF files to preserve the links. Hyperlinked keywords can generate back links and indented search listings when connected to various pages of your website. You can also maximize SEO by including website links at the footer of your document.
Sync uploads to social network profiles: Generate massive loads of traffic by combining content sharing strategies and social media marketing. Use only document sharing sites that offer social bookmarking options for Facebook, Twitter, StumbleUpon and other networks. Sync the uploads so that your social network friends are simultaneously informed of new documents which are ready for viewing.
Sharing content on the Internet is a trend that’s not about to fade soon. In fact, search engine algorithms consider the number of people sharing and “liking” the same links as social proof, a major factor in SEO. Simply uploading documents at file sharing sites, however, won’t improve site traffic unless you observe document sharing strategies for SEO.